This – the name speaks for itself.

This AG was founded in 2014 as a start-up high-tech company comprising proven experts who have significant knowledge and practical experience in industrial medical R&D and production. The name "This" stands for “Think in System” and reflects both our mindset and the way we design and produce ophthalmic systems: systematically, logically and holistically.

Systematic thinking is not restricted to technology

When we at "This" speak of thinking in terms of systems, we refer not only to the system of the device, but also to everyone working with that device in the field. Learning from surgeons and surgical teams, our engineers, customer service and sales teams have the desire to know and understand each work process around our device in detail, which enables them to drive innovation and optimization forward.

This AG is not only responsible for the design, but also for the manufacture, license and sale to local distributors worldwide. As an end-user, you can benefit from a knowledgeable distributor near you.

Three words - one brand

The Sophi brand comprises three words which get to the heart of our ambition with regard to quality and innovation: swiss ophthalmology innovation. Sophi is an entire new design with numerous ideas and solutions which are unique in their implementation and combination. With "This AG" we generated a platform for realizing new revolutionary ideas.

This - Swiss quality.

A complex and yet indispensable component of This AG is the quality management system. Since December 2018 This AG is EN ISO 13485:2016 certified for the design, the production, the distribution and the service of medical devices for ophthalmic surgery.